HOW WE USE YOUR PERSONAL DATA AND THEIR LEGAL BASIS
We are committed to processing your personal data in a fair and authorized manner. We process your personal data for a variety of business purposes, including to provide our Services, for administrative purposes, and to market our products and Services. Our processing meets explicit, legitimate, and specific objectives as described below.
Provide Our Services
We use your information to provide our Services in fulfilment of our contracts with you and at your request and with your consent, including by:
- Managing your information and accounts;
- Providing access to certain areas, functionalities, and features of our Services;
- Answering requests for customer or technical support;
- Communicating with you about your account, activities on our Services, your participation in our Loyalty Programs or other promotional offers;
- Communicating with you about other policy changes;
- Processing and completing your transactions, including order confirmation, billing, enrollment in our Loyalty Program or other programs and delivering products or Services, and
- Allowing you to register for events.
Administrative, Business and Legal Purposes
We use your information for various administrative purposes in furtherance of our legitimate interests, as needed to execute a contract between us, or at your initiative and with your consent including:
- Conducting research and development (including marketing research), maintaining network and information security, and preventing fraud;
- Tracking your job application to process your qualifications for an open role;
- Interacting with you if you contact us as a vendor or on behalf of another business;
- Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity;
- Measuring interest and engagement in our Services;
- Short-term, transient use, such as contextual customization of ads;
- Improving, upgrading, or enhancing our Services;
- Developing new products and services;
- Ensuring internal quality control and safety;
- Authenticating and verifying individual identities, including requests to exercise your rights under this Notice;
- Alerting you about a product safety announcement or recall or correction of an offer, promotion, or advertisement;
- Debugging to identify and repair errors with our Services;
- Auditing relating to interactions, transactions, and other compliance activities;
- Sharing personal data with third parties as needed to provide the Services;
- Enforcing our agreements and policies;
- Carrying out activities that are required to comply with our legal obligations, and
- As permitted by law.
Marketing and Advertising our Products and Services
We may use your personal data in furtherance of our legitimate interests and/or with your consent to tailor your experience with our Services and to provide you with content and advertisements as permitted by applicable law. Some of the ways we may market to you include, without limitation, via postal or email campaigns, text messages, custom audience advertising, and “interest-based” or “personalized advertising,” including through cross-device tracking.
If you have any questions about our marketing practices or if you would like to opt out of the use of your personal data for marketing purposes, you can learn more about your choices in the “YOUR PRIVACY CHOICES AND RIGHTS” section of this Notice or Contact Us.
With Your Consent
We may use personal data for other purposes and on such legal bases that are clearly disclosed to you at the time you provide personal data, and/or with your consent.
Other Purposes
We also use your personal data for other purposes as permitted by you or applicable law, and to create de-identified, aggregated or anonymized information in our legitimate interest. If we create or receive de-identified information, we will not attempt to reidentify such information, except to comply with applicable law.